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#1 Posted : Tuesday, April 28, 2020 11:22:07 PM(UTC)

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Joined: 1/30/2020(UTC)
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Cost per action is a digital advertising payment model that allows to charge an advertiser only for a specified action taken by a prospective customer. All actions covered by the model are directly related to some type of conversion, ranging from a newsletter sign up to a link click or sale, and determined by the advertiser.

Cost per action allows advertisers to control advertising costs for specific marketing objectives, as it is designed to only charge for the ad when a chosen action is completed. With the payment for the ads being based on completed actions, it also gives the advertiser better control of tracking and maximizing the return on investment across different marketing channels. Tracking CPA ensures that you’re investing in the most cost-effective channels as well as helping to gauge the success of various marketing efforts.

Cost per action becomes really handy once you figure out how much a certain customer’s action is worth to your business. This helps to set the right advertising budget and continue to optimize to lower cost per action costs until you know that your marketing campaigns are paying off.

It is apparent from all the foregoing claims that this is a business between the advertiser and the customer. This excludes our ( responsibility for the posted assignments and links and the payment of the same. is only an intermediary.

#2 Posted : Friday, May 1, 2020 2:37:03 AM(UTC)
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Joined: 5/1/2020(UTC)
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